Creating the Perfect Email to Ask Customers for Video Reviews

Creating the Perfect Email to Ask Customers for Video Reviews

Customer reviews, including video reviews, are very important. They can help you rank better in search results, boost your sales, and lower the CPA and CPC. But the problem that remains is how to do it and get the results you wanted. One of the tools that you can use is email.
Email is a very powerful tool that has been successfully used for years now in email marketing. With a bit of fine-tuning, you can leverage its power to get more of those video reviews coming your way. If you are clueless and don’t know where to start, don’t worry, we’ve got you. Here is how to create the perfect email to ask customers for video reviews.

Asking for Video Reviews – Few Rules to Abide By

Before we can start, you should go through some very important rules regarding asking the customers for reviews. The most important one being – don’t offer rewards or any kind of incentives for online reviews. Apart from being unethical, you’ll find that it’s also forbidden by many review websites. You can easily track this down in the terms of service documentation of such sites.
Furthermore, such a practice can get you fined. In fact, according to Federal Trade Commision (FTC), a reviewer has to disclose any endorsement or kickback from the review. If you fail to comply, you can face serious fines.
Google also has a word to say about it. According to their documentation, it’s also forbidden to leverage reviews to get better rankings. This is why you should always be honest when asking your customers for reviews and don’t discharge the negative ones. People also want to read this. Besides, you can learn a lot more from these than from the positive ones.
Lastly, you don’t want to look like a spammer. This is why you should ask your customers to opt in for a review program. In this scenario, they will expect an email from you and will be more willing to participate.
Now that we’ve got this out of the way, let’s see how you can write those emails.

Write Compelling Subject Lines

The email subject line is not only the first thing that you will have to master, but also the most important one. This is the first line of text your customers will see and its quality will determine whether your email will be opened or not. Almost 50% of email recipients base their actions on the subject line alone. Writing something as simple as “Online review request” won’t cut it.
But how can you increase those open rates and make sure that your customers read your message and find out what you are asking of them? Fortunately for you, millions of emails are being sent out every day and the data can help us make smart decisions.
Personalized email subject lines have a positive effect on open rates. If you are recording your customers’ personal information, you can use it to personalize your emails. You can do it by simply adding a customer’s name in a fashion similar to this one: “Hi, NAME, we need a moment of your time.”
It appears that announcements and invitations are also well received by the general population. You can leverage this opportunity to drive your customers to open your email invitations. For instance, you can write something like this: “Invitation: Leave us a Review.”
Alternatively, you can inform your customers that you want to make your products and services better and then use the preview or body text to elaborate on your intentions. Something along these lines can help you get your customers interested: “Announcement: We want to make our products better for you.”
There is another way to delight your customers and deliver more compelling subject lines. We recommend this one to be used every time you contact your customers for the first time asking them to leave a review. Your email subject line should be something like: “Thank you for being our customer.” The “thank you” word pair promises high email open rates.

Don’t Forget the Preheader Text

Even though we use emails on an everyday basis, we have completely forgotten about the existence of preheader text. Experienced email marketers, however, did not. We have learned a lesson or two from them, so should you.
Are you sitting there wondering what the preheader text is? It‘s a very short text that follows the subject line of an email. If you take a look at your Inbox, you can see the grayed out text right next to or below the subject line. That’s a preheader text.
Since it’s right there in front of the eyes of your customers, you have to address it, because the chances are this text will influence their decision to open the email.
The first thing you have to do is make the preheader text work with your subject line. Both of these should convince your customers to open the email and take the action you want them to. In fact, you can use the preheader text to call people to action, instead of waiting for the end of the email body to do so.
Let’s take the subject lines we used above and work our way from there:
“Hi, NAME, we need a moment of your time” – “OK, maybe a few minutes, but we need your help.” This example shows a combination of humor and honesty. Your customers know that reading the email will take much longer than a few moments, let alone doing what you ask of them.
This is a great opportunity to appear honest and funny. “We need” creates a sense of urgency and shows your customers that you value their opinion.
“Announcement: We want to make our products better for you” – “Your assistance would mean a lot.” This email subject line and preheader work perfectly well. The word “announcement” is there to capture the attention of your customers, while the rest of the text shows your intention to make your products better with their help.
“Thank you for being our customer” – “Help us build a better future together” The “thank you” works well, but the invitation to build a better future together will definitely spark your customers’ interest and compel them to click on the email.

Learn to Ask Specific Questions

Now that you’ve created the perfect subject line and preheader text, it’s the time to dive into the email body. Let’s first look at the most common mistake that you can easily make – begging for a video review, or for that matter, any kind of review. Begging creates negative feelings and it will make your customers lose respect for you. Since you don’t want to damage your brand, you should avoid begging for testimonials.
What else can you do? You should make it more personal and drop the official and generic tone. This means no more “Can you send us your feedback?” or “Can you record a video review?”
“What do you mean no more asking for reviews?” – you might be asking. Let us explain.
To make your body text more personal you have to start thinking like a person and not like a brand. Every product or service has its key features and benefits. For instance, ease of use, the common difficulties experienced during use, and so on. You get where this is heading?
But why is this important? This will give your video reviews consistency and they will make a good presentation. If you ask any customer how they feel about the product, you might end up with an inconsistent story that doesn’t follow a sequence. This is incredibly important for video reviews because video is a medium with high presentation criteria.
When you use specific questions, you will help your customers – they will know what to talk about while looking at the camera. This leaves no space for improvisations and helps you capture the essence in a single video review. On top of this, your prospects will learn to value the consistency and power that video testimonials bring.

Use Body Text to Capitalize on Your Subject Line Idea

There is one more important thing to consider when writing body text – you have to keep it aligned with your subject line and preview text. This practice will help you capitalize on the idea that got your customers interested enough to click and read your email in the first place.
How do you do this? It’s not that hard. Keep in mind that your body text:
  • Is not too long, so that it’s not too time-consuming to read.
  • Includes a clear call to action.
  • Is a logical sequence that builds on the idea found in the subject line.
Let’s quickly go through the examples we’ve covered so far:
“Hi, NAME, we need a moment of your time” “Ok, maybe a few minutes, but we need your help.”
Body text:
Hi, NAME, we would like to find out how you like our product so far. Can you please click the link below and tell us how our product feels? It will only take a few minutes of your time.
Thank you for your time, YOUR NAME.
“Announcement: We want to make our products better for you” “Your assistance would mean a lot”
Body text:
Hello, NAME, to make our product better, we need some valuable input. This is something only you can provide. Please click on the link below and tell us what you value about our product and service, and if there is anything that we can improve.
Thank you, YOUR NAME.
“Thank you for being our customer” “Help us build a better future together”
Body text:
Hello, NAME, we are happy to have you on board. We would like to ask you to become a part of our team and participate in creating better products and services for you. You can do so by clicking on the link below and telling us about your positive and negative experiences with our product.
Thanks a lot, YOUR NAME.

Optimize your Workflow – Build a Review Email Template

Writing completely personalized email copies is a daunting task. This is why you should prepare in advance and have dozens of email templates ready for your customers. You can divide all review email templates into several categories, for instance:
  • Ones that are going to be sent out after a week following the purchase.
  • Ones that are going to be sent after a repeated purchase.
  • A review email template for loyal customers.
  • Emails for unsatisfied customers who have returned your product.
Capturing information about your product and customers in different product and consuming life cycles will provide both you and your prospects with valuable information. Plus, following up with your customers in different stages will send them a clear message – that you value their opinion and have the intentions to live up to your promise of building better products and services

Automate the Emailing Process

To be more efficient without having to sacrifice quality, you should power your review strategy with the proper software.
Confident Customer is a versatile software solution built to automate your efforts and strengthen your reviews strategy. It will save you precious time and help you capitalize on your perfectly written emails. Here is the case study that can help you understand the potential of using such a tool.
You can use it to automatically send bulk emails, capture video reviews and share them on your website and social media pages. Thanks to continuous efforts, Confident Customers can now help you get ranked better by helping the reviews appear in the search results via a Google-approved widget.
On top of that, you can easily leverage your latest good reviews to launch efficient ad campaigns on Facebook and Google Adwords. This can be automated as well.