Customer reviews and testimonials in written form have a great impact on businesses by shaping other customers’ decisions. The impact of video testimonials is even bigger. People prefer to gather as much information as possible on the product or service they are buying, especially if it is new to them, expensive or it can be only acquired online.
Putting video testimonials on display on your website is crucial for your company’s success, as recent research shows that a staggering 61% of customers look for online reviews and testimonials before making a purchase. Another study tells us that sharing testimonials on your website will result in an average sales uplift of 18%.
So, if you were looking for a method to help your customers make informed purchasing decisions, publishing testimonials on your website is something definitely worth considering. In order to help you get a better understanding of testimonials and how to use them, we have decided to provide you with some actionable information.
What Are Video Testimonials
Video testimonials are basically very short videos of your customers sharing with you and other customers how they feel after they have bought and started using your product or service. To put this in other words, video reviews are your business story told by your customers. The authentic and individual contribution of each customer that records and shares a testimonial is what gives a natural and human feel to the entire story.
The testimonials that you gather over time should be put to use, and the best way to utilize them is to share them on key sections of your official website. You can also identify the most sensitive sections of your sales funnel and reinforce them with lively testimonials of satisfied clients.
Thanks to the advancements made in web and software technologies, you can bring the processes of inviting customers to leave reviews and posting them on your website as close to automation as possible. You will be able to do this by using Video Testimonial software. We will come back to this in one of the latter sections of the article.
Why Are They Important
Video testimonials are very important for any business that wants to work on its reputation. It is also a credible tactic for increasing sales. Testimonials are usually used to improve your brand image, and you can utilize them to share the results of your hard work. There is no better referral in the business world than happy customers and people who have already done business with you, who are willing to vouch for you.
People generally trust online reviews as much as they trust recommendations from their acquaintances. It is much easier for them to relate to a human testifying about products and services than to pages long reviews written by professionals. Here are the top three reasons why you should incorporate video testimonials in your business.
They Provide an Emotional Connection
Since there are so many plain-text reviews, recommendations and testimonials online, people are becoming more and more skeptical. This is simply because there is no picture attached to them and you can’t hear nor see the person standing behind it. This leaves a lot of room for people to be skeptical and to wonder if the testimonials are honest or just another form of marketing material.
On the other hand, video reviews provide everything an average customer wants. They will show them who is reviewing the product or service, as well as allow them to hear the voice, experience the tone and learn about this person’s story. Viewers can relate to this person’s story and form an emotional connection.
You will basically leave it up to your customers to judge the authenticity and the emotion presented through the video. This builds trust which is crucial to forming healthy and long term relationship between your business and its customers.
Immediately Build Extendable Trust
Marketing that relies on the power of video testimonials is tapping into the power of word-of-mouth marketing. And it is important to tap into this power today, since we are living in the era of social media platforms. When you have your hands on the testimonials in video format, you can share them not only on your website, but also on your official social media profiles.
By doing so, you will slowly build trust, which is easily extended to people in your network and friends of their friends. Since they don’t leave room for doubts and skepticism, you will experience the benefits of immediately built trust, even with people who don’t know anything about your business.
Video is a very popular format today and you can expect to experience positive results very soon. This type of testimonial has an effect on brand credibility because it has the power to establish a healthy and valuable connection with your prospects and customers.
You followers will be able to watch videos of real people that are vouching for your products and services, and ultimately your business.
Cut Down Expenses and Save Time
As we have already mentioned, today you can leverage the power of technology and software to get to your testimonials in no time. With the right software, you can say goodbye to expensive and exhausting shoots of customer testimonials.
These testimonials work exactly like making a vlog post with a smartphone, so your customers won’t have to spend any money to make them – all they need is a smartphone or webcam on their computer and little bit of their time.
They then simply upload the video, which you can then use with your testimonials software in order to share it across the board. You will even have a link which you can embed on your official website and on any page that you like. You will also be able to choose which video to feature, so that you can market to your target audience and to a highly specific demographic.
You will save time and money by not having to hire a pricy video production company or an additional marketing expert to handle this process for you. This software is a powerful marketing tool that will help you streamline the entire process.
The Perks of Using Video Testimonials Software
Creating account on Confident Customer website is a very easy and quite fast process. Once you enter you email address, company name and password, you will get immediate access to a free trial account. You will be able to see a complete user interface that will help you streamline your testimonial collection and sharing process.
On the first page, you complete the first three steps of this process. As you can see on the picture below, you will have to add your company profile (Step 1), send the first review invitations (Step 2) and add reviews on your website (Step 3). On this page, you will also have access to a link which leads to your public company page hosted by Confident Customer. This page will contain testimonials sent by your clients and customers.
In the Invitations tab, accessible through the side menu, you will have access to the following features:
- Send Review Invitation – This feature can be used to send invites for testimonials via Bulk Email or SMS.
- Share Your Review Page – With this feature, you will be able to instantly share your reviews on social media platforms. This platform has the links ready for Google +, Facebook, Twitter and LinkedIn.
- Current Invitations – In this section of the screen you are able to track the status of your invitations in order to see how effective your campaign and strategy are.
The next section in the side menu is labeled as Reviews. In this section, you can take a look at the testimonials your customers have sent you. After reviewing them, you can approve them so that they can be linked on your company’s profile page, social media accounts and official website. You will also be able to see the total number of reviews, average rating, how many testimonials are waiting on your approval and the number of approved reviews.
How to Invite Customers to Leave a Review
Many business owners hesitate to ask their customers to leave a review, let alone to record a video and share their personal insight and experience on using a product or service. There is no secret sauce to help you incorporate this practice. Simply put, you will have to start doing it. There are a few tricks, though, to help you make this process a successful one.
Timing, for instance, is of great importance when you are planning on collection testimonials. Instead of spamming your clients or customers with requests to make one, you will have better results if you perfectly time them.
The general rule would be to ask for a testimonial after the client has experienced the benefits of using your service or product. At this hour, they will feel delighted to give you one. Make sure to explain to them that you are using testimonials to build trust with customers and to also see if there is room for improvement.
It is also important to make sure not to appear to them as someone who cares only for business. To avoid this, make sure not to send testimonial requests while things are still in progress. Asking for a testimonial immediately after the sale will also have the same effect. Avoid these two, and you will be able to get your hands on honest and valuable testimonials.
In order to get even better results, make sure to customize and personalize the request when you are asking for the testimonial. By doing so, you will send a clear message to your customers – that you care about them and you value their opinion.
Since you will save a lot of time by using testimonials software, make sure to devote a bit of it to personalize the process of requesting testimonials. Your clients will value it and you will get videos containing very honest opinions and experiences to share with the rest of your audience.
Through the Settings menu, accessible in the sidebar you can utilize the rewarding system to invite and motivate your customers to leave a review. When inviting your customers to leave a review you can use this option to provide them with links to discounts and special deals the moment you approve their finished and uploaded reviews.
How to Grow a Business Through Existing Reviews
By using video testimonials software you will also make sure that customers search inquiries made through popular search engines come up with links attached with reviews and ratings. This feature can help you grow your business at a faster pace. Businesses are still not utilizing this method and you can achieve uniqueness in you product and service promotion by implementing this in your standard operations.
Every existing review acquired through this software can be utilized in time to match your current marketing efforts and goals. You can pick which one you want to display on your website in order to target specific keyword trends and give your audience exactly what it needs.
You can further step up you reviews game to grow your business. Sometimes you have to dig deep to get to the old testimonials. Some of them are on your Google My Business page, while others may be lurking from the bottom of your LinkedIn page. There is a slight chance that you will find some in emails sent by your clients. So, make sure to check those emails with a staple icon attached to them.
Make sure to get those testimonials designed in the same fashion as the others you are using and post them on your website. Let us remind you that a dedicated testimonial page, and the page where you are selling your services and products are the two best options for putting testimonials on display.
By posting testimonials on these pages you will provide valuable information exactly where and when your customers need it – right before they make the purchasing decisions or decide to hire you.
As you can see, the video format brings valuable aspects to the testimonials. Testimonials recorded in this fashion will help you build trust with your customers and build a strong relationship with your customer base.
These testimonials are huge game changers when it comes to building brand credibility. They can also be used as promotional material that you can easily share on your official website, social media or embed them in your company’s email.
With access to software that streamlines the process of collecting video reviews, you can help your business build better relations and instill trust in your customers.